Convert Your Website Visitors to New Customers

Get Your Slice of the Pie Chart

It’s true. Data has become a buzzword. But behind all the exaggerated headlines is good reason for the buzz. Never in the history of marketing has something leveled the playing field for small to midsize business owners in the way access to data has. When used properly, the wealth of free data available allows even the smallest business to compete with the largest players in their industry.

Using Data To Understand Your Customers - Main

Let’s look at some of the essential data points that you should understand about your customers’ online journey.

The Basics

At a minimum, you should first be certain that Google Analytics is installed on your website. Google Analytics is a free piece of code that Google provides to any business with a website. The piece of code needs to be added to every page on your site. Once Google Analytics is installed, you will have access to data about every customer who visits your site. A few of the major website visitor data points that you will now be able to track include city of origin, time on site and number of pages visited. You can even see where the clicks into your website originated – if the user came from a Google search, Facebook marketing campaign, Twitter marketing campaign, Yelp, etc.

What Keywords Are Your Customers Using to Find Your Business

One of the most powerful pieces of data out there is often overlooked but can be found using the free Google Trends tool. The Google Trends tool allows you to see the search trends by location for your specific industry. You can also see the popularity of each search term based on a 0-100 scale.

A recent example that illustrates the value behind this free data service is that it allowed marketers and business owners to see a rise in short keyword phrases versus longer keyword phrases caused by the increase in mobile search volume.

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The Google Trends tool and Google Search Console also gave marketers a heads up an increase in searches phrased as questions. This rise happened because people are now using services such as Siri to help answer their questions with online searches. It turns out, when a user interacts with an automated personal assistant like Apple’s Siri, they’re more likely to phrase searches in a question format.

Using this information, business owners and marketers can now create website pages optimized for question-based searches.

Facebook’s Insight Data

Another essential piece of data can be found using Facebook’s Insight data for business owners. Facebook’s Insight data will let you know the demographics of your business page’s audience including age, city, gender and language. You can use this information to determine what your next Facebook post or Facebook ad will look like. Then you can use Facebook’s robust advertising platform and data targeting tools to reach your key audiences.

Yelp Business Owner Data

If you have access to your Yelp Business Owners account for your Yelp business page, then you have access to some very valuable information about the people who visit your page. Yelp will often provide you with the age and city of origin for users who click on your phone number within your page, get directions from your Yelp page or leave a review for your business.

Twitter Analytics for Business

The Twitter Analytics platform has come a long way in the past year. If you have an existing Twitter account, then you can analyze your followers’ interests, gender, age and location. One of the most valuable metrics on Twitter is the audience interest metric. For example, If you know that a large majority of your restaurant’s Twitter audience is interested in sports, you can use this information to cater your future posts to this audience with offers like ‘1/2 Off Appetizers During Games’ and other sports-themed posts.

Twitter Analytics will also show you how much engagement you got per Tweet. Using this data you’ll be able to spot trends in the reception of your Twitter content. For example, we recently noticed a 23% higher engagement rate for Tweets where we included a trending hash tag versus tweets where we did not include a trending hash tag.

The above examples cover just a few of the many millions of data points available to you about your customers and their online journey. However, if you can start by mastering the basics of customer data, then you will already be outpacing most of your competitors. The next time you need to make a marketing decision take a minute to research the data behind it. It will pay off many times over and you will have peace of mind in knowing that your decision is backed by proven data.

See what our clients say…

In order to attract clientele in any business, attention to detail is incredibly important. Dave demonstrated from the very beginning that he understood our company’s goal and the ideal client to attract. His easy accessibility has been a major help in building our online portal.

Christopher A.

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The brain trust at DeBlasio New Media Marketing just gets it.  They took our tired website and rebranded, recreated, redesigned and reinvigorated not only our website – but our marketing passion.  We’ve never received compliments on the site, ever, until now.  They helped us develop our Facebook page, Twitter feeds, LinkedIn and other social media strategies into an integrated plan.  We just hired a new employee who came to us through the website.  And a new client came to the office today as a result of comparing our site to our competition.  The comment was, ‘You guys look like you get it and are current with technology.’  That new client said it best. So, if you want the best for your image and company, call DeBlasio New Media Marketing.

Jeff H.

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Dave and his team do a wonderful job of taking their client’s business to the next level. They have tremendous knowledge and love of their industry.

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Working with DeBlasio New Media Marketing was a wonderful experience. I am a new business owner and They took me step by step through designing the web page to marketing my business in unique ways with cutting edge technology. Their knowledge of marketing is outstanding. Any time I needed help with anything, they would respond quickly and professionally. I would highly recommend DeBlasio New Media Marketing to anyone who wants a positive experience getting their business off the ground. I have had many people say to me that my web site is ‘awesome’. Thanks.

Tina W.

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Dave and his team are great to work with. They’ve been a huge help to our business.

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Whether collaborating with them on my own projects or referring clients to him directly, he is my ‘go to’ person when it comes to Search Engine Optimization. DeBlasio New Media Marketing never disappoints – top notch communication, expertise, planning and results!

Michelle A.

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The team at DeBlasio New Media Marketing are true pros. Great to work with. I’m very happy with the FB campaign they designed for our client.

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Working with DeBlasio New Media Marketing was a great experience.  When opening my new construction company, the website was a top priority to have live and looking professional in a timely manner.  They met and exceeded these expectations.  They provided us with multiply design options that we could evaluate into our company image. DeBlasio New Media Marketing was definitely the right choice to design our website and would not hesitate to recommend them to anyone.

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