When properly set up, Google AdWords can be the perfect tool to round out your online marketing strategy and secure your company placement at the top of the search engine results pages for the most valuable keywords in your industry. What most local and regional businesses don’t realize is that they have an advantage over large national brands.
Google AdWords presents a huge opportunity for local and regional businesses to grab market share from larger corporations. Using Google AdWords, you can distinguish yourself with headline copy that resonates with users more than the that of your larger competitors. However, to get the most out of AdWords, it needs to be managed by someone who is going to take the time to understand your business from all angles, work closely with you to understand your budget and genuinely cares about the success of the AdWords campaign. You must work with someone who will dedicate the time and energy to first understand your business, then build a campaign based upon your business needs, measure the results and continuously adjust the campaign based on data.