Drive The Right Customers to Your Business
Short Videos, Big Impact
The way companies communicate with their prospective customers is being transformed by short form video on platforms like TikTok. Instagram Reels, Facebook Stories and YouTube Shorts. The digestible size, seamless formatting and strategic placement of these clips enables them to grab attention and convey core messages while users go about their regular scrolling and swiping. At DeBlasio New Media Marketing, we understand the power of this medium and how to harness it. If you need short form video marketing in Boston, we have you covered. From up-and-coming biotech firms in Kendall Square to established Downtown law firms, we take pride in working with diverse organizations throughout the city.
Be Seen on Every Screen
At DeBlasio New Media Marketing, we specialize in assisting businesses across Boston unlock the potential of short-form video production and marketing to foster meaningful audience connections. Through ongoing conversations, we become familiar with your brand’s voice, target audience and business objectives. These insights are reflected in the custom video content we create, as well as the way it is released. To maximize engagement and conversions, we use a mix of creative storytelling, trend utilization and strategic placements.
Turning Views into Value
Attracting attention is just the beginning. Converting those views into actions like clicks, calls, purchases and other measurable results is the true purpose of our short form video marketing in Boston. We carefully monitor the performance of your vertically formatted short form videos on Reels, Stories and other social media channels. Using real-time analytics, we can fine-tune and enhance your content to ensure it is fostering a positive ROI for your business. As a full-service digital marketing company, we can deliver additional value by upgrading your websites, email newsletters and more with your custom short form videos.
Be Seen on Every Screen
At DeBlasio New Media Marketing, we specialize in assisting businesses across Boston unlock the potential of short-form video production and marketing to foster meaningful audience connections. Through ongoing conversations, we become familiar with your brand’s voice, target audience and business objectives. These insights are reflected in the custom video content we create, as well as the way it is released. To maximize engagement and conversions, we use a mix of creative storytelling, trend utilization and strategic placements.
Turning Views into Value
Attracting attention is just the beginning. Converting those views into actions like clicks, calls, purchases and other measurable results is the true purpose of our short form video marketing in Boston. We carefully monitor the performance of your vertically formatted short form videos on Reels, Stories and other social media channels. Using real-time analytics, we can fine-tune and enhance your content to ensure it is fostering a positive ROI for your business. As a full-service digital marketing company, we can deliver additional value by upgrading your websites, email newsletters and more with your custom short form videos.
Our Process
Our Process
Concept Development
- Client Collaboration: Work closely with you to understand your brand, objectives and target audience.
- Idea Generation: Brainstorm innovative concepts that align with your vision and goals.
- Key Message Identification: Identify the core message and emotional appeal that will resonate with your target audience.
- Trend Leveraging: Incorporate current trends and insights to ensure relevance and promote viral exposure.
- Scripting and Storyboarding: Create scripts and storyboards that outline the video’s narrative flow, visual elements and structure.
Creation Process
- Intentional Direction: Match filming techniques and style to your brand’s aesthetic and tone.
- High-Quality Equipment: Use cutting-edge cameras, lighting, microphones and other technology to capture crisp, dynamic footage.
- Post-Production Excellence: Enhance footage with graphics, text, animations and sound effects to improve appeal and messaging.
- Attention to Detail: Focus on pacing, transitions and color grading for a polished, professional final product.
- Ongoing Collaboration: Maintain open conversations, providing updates and seeking feedback throughout the process.
Release Strategy
- Platform Identification: Select the most suitable platforms for your video based on target audience and marketing objectives.
- Optimization: Adapt your video’s format and presentation for each platform to increase visibility and shareability.
- Paid Advertising: Implement paid advertising campaigns with advanced targeting options to amplify reach.
- Performance Monitoring: Continuously monitor campaign performance and make data-driven adjustments to maximize ROI.
- Integrated Marketing: Embed videos on your website, incorporate them into email marketing campaigns and share them across social media channels.