Targeting Key Words and Phrases
Positioning on Google and other search results for terms related to your industry and service-area are critical to the success of your digital marketing efforts. For example, if your run a landscaping company, you’ll want your business’ page to appear when a user searches for phrases like “post-winter clean up in Cranston” and “best Rhode Island landscaper”. Simply holding the top position on search results for your business’s name is not enough. At DeBlasio New Media Marketing, we use original content, targeted social media advertisement, Google Ad Word’s campaigns and responsive web-design to secure top placement for your business.
In order to rank on search engines like Google, your site needs to feature content that includes the phrases you’re targeting. At DeBlasio New Media Marketing, our SEO writers craft engaging and informative content that seamlessly incorporates these terms. Sloppy copy or laundry lists of key words will only thwart potential customers, diminish your brand’s image and can even get your sites flagged for removal from search results all together. The written aspect of your page is just one factor in its ability drive traffic and produce conversion. Our web developers design responsive landing pages that allow readers to easily view your content on any device. We also provide ample ‘click to call’ and other conversion tools to simplify taking the next step for users.
This is just a broad overview of the techniques and services required for a strong digital marketing campaign. The personalized approach to these steps is often the determining factor in their overall success.