One of the major challenges in the online advertising space has always been the ability to measure the return on investment related to off-line shopping, especially for restaurants and brick and mortar retail locations. Facebook began to address this concern in early 2015 with the launch of a device called Facebook Bluetooth Beacon. Now, Facebook is attempting to solve the issue with new in-store ad tracking methods.
The One-Third Mix is a way to ensure you are continuing to provide entertainment and value to your social media audience while still allowing your business to grow and gain new customers through very specific calls to action.
I hear it all the time. “I have no idea what my business should post on social media.” We all know it’s challenging to capture the attention of your audience when we are all inundated with information everywhere we look. In fact, a recent Microsoft survey determined that the average attention span is eight seconds, down from twelve seconds in the year 2000. That’s why, after numerous tests and constant data analysis, I have developed the One-Third Mix to help maintain the attention of your audience and guide the social media strategy for your business.
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What most local and regional businesses don’t realize is that they have an advantage over large national brands.
National brands often create blanket campaigns through agencies that do not take the time to target ads based on specific local audience interests. We are going to take a look at a few ways local and regional brands can differentiate themselves through Google AdWords.
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You hear it all the time: Data is the key to success. What does that mean? Out of all the data out there, what should you be looking at?
It is true that data is a buzzword these days and behind all of the exaggerated headlines is very good reason for the buzz. Never in the history of marketing has something leveled the playing field for small to midsize business owners in the way access to data has done. When used properly, the wealth of free data available allows even the smallest business to compete with the largest players in their industry. Read The Full Story
You will hear a ton about "Small Business Saturday" coming up in the next week, but it should really be called "Local Business Saturday." There does not need to be anything small about your business.
I often come across restaurant owners who tell me that they have a Facebook and Twitter page; however, it is not doing anything for them. They are not sure who made it or where the login information is, but they know they have a Facebook page somewhere. Sound familiar?
If I took a sip of fall-themed spiked apple cider for every time that I heard that the host or hostess up front “runs the Facebook page,” then the rest of this article would be incoherent.
We all know that Facebook for business is now a pay-to-play game. While most businesses complained about this fact, we embraced it. We embraced the new, robust ad targeting tools that Facebook made available to us, including the valuable data sets that we are now able to use to reach precisely the right audience for the message we are displaying on our client’s Facebook business pages.
Thank you to our clients for helping our business grow! They are consistently recommending our business to others based on our top rated online marketing success. We are helping local and regional businesses grow by bringing in new customers and leads every day. We are also helping some of our local clients grow into nationally recognized brands within their industry. Thank you for all of the continued support.
We work with established companies who need to update their website and online presence. We help business owners and decision makers understand and realize how a conversion optimized, responsive website can help improve their business and bottom-line profits.
Facebook announced the development and launch of what is termed “search graph.” The new social graph feature will allow users to search data that their friends have provided within their own Facebook profile. By now, even your second cousin Jemal’s grandmother in East Oldfolke Arkansas knows that it is possible to let your friends know which businesses or products you “like” on Facebook.
Explained simply, responsive design works by implementing a grid based code system for a website. The website design is then implemented within the grid so that as the size of the users screen gets larger and smaller the actual information the end-user sees is still easy to understand, presentable, and easy to navigate.
Choosing not to get involved in the conversation is similar to being at a party where everyone is discussing your business and you show up to the event in a one-way box - where you can only hear what customers are saying but cannot respond to both positive and negative feedback.
Working directly with business owners since 2005, we help large and small companies grow their customer base using the latest new media marketing technologies. We understand that you have enough going on without dealing with designing and managing your website, getting your business seen and found on Google, advertising on FaceBook, Instagram and Twitter, all while maintaining your current client base; that's why we are here to help.
Great Results, Personable, High Integrity
“Dave has done web design and has helped us increase our visibility on the internet. I am 100 percent pleased with every aspect of his work. I would have liked to check off not only three, but all of the positive descriptions that you provided in the previous section. Along with him being knowledgable in his field, he is also personable and very "likeable". It is a pleasure for me to give him a positive recommendation.”
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“Dave and DeBlasio Marketing just get it. DeBlasio Marketing took our tired website and rebranded, recreated, redesigned, and reinvigorated not only our website but our marketing passion. We've never received compliments on the site. Ever. Until now. Dave helped us develop our Facebook page, twitter feeds, LinkedIn, and other social media strategies into an integrated plan. We just hired a new employee who came to us through the website. And a new client came to the office today as a result of comparing our site to our competition. The comment was " You guys look like you get it, and are current with technology". That new client said it best. So, if you want the best for your image and company, call DeBlasio Marketing.”
President, Atlantic Advisers Insurance Agency Inc.
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Great Results, Expert, High Integrity
“Dave is a delight to work with. The qualities that stand out in my mind after a little reflection are: creativity, results oriented. His projects have always been done on time and under budget. And that is a miracle in the design business.”
via LinkedIn.com Reviews